Inspired
Inspired — provider review
Inspired is the brand of Inspired Entertainment, Inc., a public company whose shares trade on Nasdaq under the ticker INSE. Inspired has been operating since 2002 and makes not only online slots but also virtual sports, land-based gaming terminals and Hybrid Dealer games.
The company's defining feature is franchises that live across several formats at once: for example, Wolf It Up! is available in online casinos, on machines in British venues and in Hybrid Dealer format. According to the company, its content and systems operate in around 35 jurisdictions.
💡 Inspired by the numbers
- Founded: 2002
- Exchange: Nasdaq, ticker INSE
- Headquarters: New York, US
- Jurisdictions: around 35
- Gaming machines with Inspired systems or content: around 74,000
- Land-based venues with virtual sports: more than 32,000
- Websites with its online games: around 515
All figures except the year are according to the company as of January 2026.
History
| Date | Event |
|---|---|
| 2002 | The company started operating. |
| 2007 | UK licences for gambling software and gaming machine software. |
| 2019 | A Malta Gaming Authority Recognition Notice for the UK company. |
| 2021 | An MGA B2B licence for the Maltese company. |
| 2023 | UK licences for online casino and virtual events. |
| May 2026 | A supplier licence in the Canadian province of Alberta; Craig Wilson became Chief Financial Officer. |
| September–October 2026 | New General Counsel Carys Damon, the presentation of the Kora cabinet at G2E and four Halloween slots for the UK and Malta. |
Inspired is the exclusive gaming terminal supplier for Paddy Power, distributes virtual sports through the Playtech network and works with BetMGM and Borgata in New Jersey, as well as with bet365 and Entain. In Alberta, the company launched with FanDuel, DraftKings, BetMGM, Caesars and bet365.
Leadership
| Name | Position |
|---|---|
| Brooks Pierce | President and CEO |
| Lorne Weil | Executive Chairman |
| Craig Wilson | Chief Financial Officer, since May 2026 |
| Carys Damon | General Counsel, since September 2026 |
Licences
| Regulator | Document | Company |
|---|---|---|
| UK Gambling Commission | Account number 1090: gambling software, gaming machine software, online casino and virtual events | Inspired Gaming (UK) Limited |
| Malta Gaming Authority | Recognition Notice RN/106/2019, issued on 17 January 2019 | Inspired Gaming (UK) Limited |
| Malta Gaming Authority | Critical Gaming Supply Licence MGA/B2B/724/2020, issued on 15 January 2021 | Inspired Entertainment (Malta) Limited |
| Alberta (Canada) | iGaming supplier registration, April 2026 | Inspired |
The UK licence is confirmed by the UK Gambling Commission register.
Inspired products
Inspired's online offering includes slots, table and number games, scratch cards and virtual games, all built on HTML5 by its in-house team. In its slots, the company uses its own mechanics: Cash Bank with cash values directly on the reels, the Big/Bigger Money series, Grand Chance, Triple Hit Combo and Win & Spin. The new Player Link mechanic connects players of different games through a shared bonus, and a US patent application has been filed for it. Seasonal versions of popular games, for example for Halloween, are a separate focus.
Virtual sports are one of the company's main areas. Soccer 3.6 features Bet Builder, which lets players combine several match events into one bet, such as shots on target, corners and saves. Real Play Soccer, created with Game Changer Sports, is built on archive footage of English football matches. There are also Golden Horses virtual horse racing and Fortune Flyer, a race of four planes in the style of crash games.
Hybrid Dealer is a format that combines elements of live dealer play with a random number generator, without a physical studio. Inspired makes such games for BetMGM, Caesars and FanDuel, as well as branded versions for William Hill and Loto Québec. New releases include Wolf It Up! Roulette 54 and Wolf It Up! Big Wheel.
For the land-based market, the company makes gaming cabinets: the new Kora for North America, Vantage Slant for British adult gaming centres and bingo halls, and the Velos electronic table cabinet. Together with Gaming Arts, Inspired is bringing Wolf It Up!, Bigger Piggy Bank and seasonal games to machines for the US market.
Inspired slots
All three slots below are built on a 5×3 grid with 10 lines and cash collection mechanics. Most games offer a bonus buy, Fortune Spins and a gamble feature where permitted. Inspired states the max win in money rather than in bets, and it depends on the jurisdiction.
| Slot | RTP | Volatility | Grid and lines | Max win |
|---|---|---|---|---|
| Wolf It Up! Super Wheel | 94.5% and 93% | not specified | 5×3, 10 lines | £/$/€500,000 |
| Bigger Piggy Bank | 94.5% and 92% | medium | 5×3, 10 lines | £/$/€500,000 |
| Kong It Up! Large | 94.5% and 92% | medium | 5×3, 10 lines | £/$/€500,000 |
Wolf It Up! Super Wheel is a new version of Inspired's main franchise with the Player Link mechanic. The Wolf Wheel awards prize pots or triggers Cash Bank free spins, where players can win Mini, Minor, Major and Grand. When all five reels light up, the shared Super Wheel is triggered for players, with cash prizes and a Super Bonus: in free spins, the apple cash symbols get x2, x3 or x5 multipliers.
Bigger Piggy Bank is the sequel to the hit Big Piggy Bank about a piggy bank. A Collector symbol on reel five collects cash values, and the piggy bank randomly triggers a Bonus Wheel with free spins and jackpots. Four piggy bank symbols and a bonus symbol award 8 free spins in which players collect jackpot tokens, and six Grand tokens win the top prize.
Kong It Up! Large is a jungle slot featuring King Kong and banana cash symbols. Four bananas and a Bonus Collect symbol trigger 8 Cash Bank free spins, and the Kong Wheel can move up to the Upgrade Wheel with the Grand jackpot and two special bonuses. In Double Collect, a second collector on reel one doubles cash values, and in Golden Bananas every cash symbol is worth at least 10 times the bet.
Other Inspired games include Wolf It Up Again, Mummy It Up, Cops and Robbers Bigger Big Money and Gold Cash Free Spins Super Wheel. In autumn 2026, Halloween versions were released: Franken Kong It Up! Large, Werewolf It Up! Again, Bigger Piggy Halloween Bank and Halloween Golden Winner Grand Chance.
Who Inspired suits
Why players love it
- Franchises across several formats: online, machines and Hybrid Dealer
- Virtual sports, including football built on archive footage
- UK Gambling Commission and Malta Gaming Authority licences
- Multi-level bonuses with Mini, Minor, Major and Grand jackpots
What to keep in mind
- The slots in this review have an RTP from 92% to 94.5%, below the usual 95–97%
⚡ Verdict
Inspired suits players who enjoy cash collection slots and bonus wheels. For playing together with others, choose Wolf It Up! Super Wheel with its shared Player Link wheel, and for multi-level bonuses, Kong It Up! Large. And if you want a break from slots, try virtual sports such as Real Play Soccer.
Where to play Inspired slots
You can explore the provider's games and choose a casino to play at in the slots and casino sections on GamblingShot.
FAQ
1
When was Inspired founded?
The company has been operating since 2002. Today its shares trade on Nasdaq under the ticker INSE.
2
Does Inspired have a licence?
Yes, Inspired's UK company holds a UK Gambling Commission licence (account 1090), and its Maltese company holds Malta Gaming Authority licence MGA/B2B/724/2020. In 2026, Inspired also received a supplier licence in Alberta.
3
How many games does Inspired have?
The company does not publish an exact game count. According to the company, Inspired's online games are available on around 515 websites.
4
What is Hybrid Dealer?
It is an Inspired format that combines elements of live dealer play with a random number generator, without a physical studio. Examples include Wolf It Up! Roulette 54 and Wolf It Up! Big Wheel.
5
What are Inspired virtual sports?
They are computer-generated sports events that players can bet on at any time, including football, horse racing and more. For example, Real Play Soccer is built on archive footage of English football, and Soccer 3.6 lets players combine several match events into one bet.
Where to play Inspired slots
Casinos from our catalogue that carry this provider’s games. Always check terms and bonuses on the casino page.
