WMG
WMG — provider review
WMG is an Italian developer of slots and VLT machines. According to the company, it has more than 20 years of experience in producing gaming machines.
The studio calls itself "the hen guys": it is the creator of Fowl Play, the original hen game. WMG's main market is Italy's legal gambling market.
💡 WMG facts
- Country: Italy
- Offices: Rubano (Padua), Rome, Gloucester (UK)
- Main series: Fowl Play, Haunted House
- VLT platform: Revolution
- Partner: CMS Gaming Ltd
History
WMG was born from an idea of the partners of the Italian company MAG Elettronica, in collaboration with CMS Gaming Ltd, a company that has been making gaming machines on its own hardware and software since 1982. Together, they developed and certified their own system for the Italian VLT market.
The studio later moved online. Today its games are listed in the Light & Wonder catalogue, they launched with LeoVegas in Italy in February 2025, and the Italian operator AdmiralBet has a dedicated WMG games section.
WMG products
The company works in three areas at once. It conceives and develops its online slots in-house. Its VLT games are supplied through its own Revolution platform. And for gaming venues, WMG designs and assembles its own VLT cabinets. The studio also provides technical support across all its platforms.
WMG games include a responsible gaming tool: in autoplay mode, players can set a budget for the session in advance.
Licences and certificates
WMG focuses on the legal Italian market regulated by ADM and refers to this regulator on its website. The company holds an ISO 9001:2015 quality management system certificate. Licence numbers are not given on the website.
WMG slots
The studio publishes an RTP range for each game, as well as volatility and hit frequency on its own scale. All three games below have an RTP of no more than 93.3%, noticeably below the usual 95–97%.
| Slot | RTP | Volatility (studio scale) | Hit frequency (studio scale) |
|---|---|---|---|
| Fowl Play Gold | from 90.3% to 93.3% | 2 | 2 |
| 4 Fowl Play | from 90.5% to 93.2% | 3 | 2.5 |
| Haunted House | from 90.5% to 92.2% | 2.2 | 2 |
Fowl Play Gold is the studio's very first hen game, now also available in HTML5. In the bonus, the hen lays prize eggs, and the most valuable one, the diamond egg, awards the bonus's top prize. The RTP ranges from 90.3% to 93.3%.
4 Fowl Play is a new version of Fowl Play Gold on four game grids, which, according to the studio, offers more chances to win. It has the highest volatility of the three games. The RTP ranges from 90.5% to 93.2%.
Haunted House is the studio's haunted house classic, refreshed with new graphics and versions for computers and smartphones. The RTP ranges from 90.5% to 92.2%.
Other games from the studio include Book of Fowl Play, Fowl Play Megaways, Haunted House Megaways, Sam the Ham — Battlesheep, Super Criss Cross, Dagon and The Donuts Gang.
Who WMG suits
Why players love it
- Fowl Play, the original hen series and a classic of Italian VLTs
- Slots and VLT machines from one manufacturer
- The option to set a session budget in autoplay
- Updated HTML5 versions of games for computers and smartphones
What to keep in mind
- Game RTP ranges from 90% to 93%, below the usual 95–97%
⚡ Verdict
WMG suits players who know and love Italian VLT classics, above all the Fowl Play series. A good place to start is Fowl Play Gold, the classic where it all began, while those who want more risk can try 4 Fowl Play, which has the highest volatility of the three games. To keep spending under control, you can set a session budget in autoplay in advance.
Where to play WMG slots
You can explore the provider's games and choose a casino to play at in the slots and casino sections on GamblingShot.
FAQ
1
Where is WMG based?
WMG's administrative office is in Rubano (province of Padua), and its operational offices are in Rome and in Gloucester, UK.
2
Does WMG have a licence?
The company operates in the legal Italian market regulated by ADM and holds an ISO 9001:2015 certificate. Licence numbers are not given on the website.
3
How many games does WMG have?
The studio does not publish an exact game count. Its catalogue is built around the Fowl Play and Haunted House series.
4
What is Fowl Play?
It is WMG's main series, which the studio calls the original hen game. It started out as a VLT game and today includes Fowl Play Gold, 4 Fowl Play, Book of Fowl Play, a Megaways version and other games.
5
Does WMG make machines for gaming venues?
Yes, the company designs and assembles its own VLT cabinets and supplies VLT games through its own Revolution platform.
Where to play WMG slots
Casinos from our catalogue that carry this provider’s games. Always check terms and bonuses on the casino page.
