Reel Play
Reel Play — provider review
Reels that are added mid-game and the 10K Ways series are the trademarks of Australian studio ReelPlay. The Sydney-based studio has been operating since 2014: it started out as Chance Interactive and took its current name in 2019. It is led by CEO David Johnson.
Besides its own slots, ReelPlay helps other studios with maths, development and getting their games to market.
💡 ReelPlay facts
- 2014 — the studio is founded as Chance Interactive
- The team is based in Sydney, Australia
- More than 40 games according to partners
- Signature series — Infinity Reels and 10K Ways
- Helps independent studios release their games
History
The Infinity Reels mechanic quickly put the studio on the map: just a few months after the first such game was released, Relax Gaming secured the rights to it. This is our observation, not a statement from the company.
| Date | Event |
|---|---|
| 2014 | The studio is founded as Chance Interactive |
| 2019 | New name ReelPlay, a UKGC licence and the start of distribution through Relax Gaming |
| November 2019 | Release of El Dorado Infinity Reels, the first game with the Infinity Reels mechanic |
| April 2020 | Relax Gaming secures the rights to Infinity Reels; agreement with NetEnt to protect both companies' similar mechanics |
| 16 February 2021 | David Johnson becomes CEO |
| 26 May 2026 | The studio's games are added to the REEVO aggregator |
| 10 June 2026 | ReelPlay becomes the first partner of US aggregator RLX Gaming, launching in New Jersey and Pennsylvania |
Licences
The studio's British licence is confirmed by the regulator's register.
| Regulator | Document |
|---|---|
| UK Gambling Commission (UKGC) | Licence 054430-R-330839-004, active since 24 June 2019 |
This is a gambling software supplier licence held by ReelPlay PTY LTD. In other markets, the studio's games go live through partners and aggregators. The MGA licence that some review sites attribute to ReelPlay could not be confirmed.
Infinity Reels, 10K Ways and Megaways
The studio's main mechanic is Infinity Reels. In these games, a win can add a new reel to the grid and award a respin, while the multiplier grows. How many reels can be added and what the max win is depend on the specific game: the name “Infinity” does not mean an unlimited win.
The studio's second signature series is 10K Ways. ReelPlay also releases slots with the Megaways mechanic, which it licenses from Big Time Gaming.
Partner studios
ReelPlay calls itself the “mothership” for independent studios. According to the company, it helps them with maths, animation, integration and the commercial launch of their games, and also creates versions of games with different RTPs for them.
The development partners listed on the company website include NextGen Gaming, Lightning Box, Gameslab, Hot Rise Games, Boomerang Studios, Bad Dingo, Big Wave Gaming and Prime Craft. The studio also releases joint games with major providers: for example, Gargoyle Infinity Reels came out under Yggdrasil's partner studio programme.
ReelPlay slots
The Infinity Reels series began with El Dorado Infinity Reels in 2019, followed by Giza Infinity Reels, Money Mariachi Infinity Reels and Gargoyle Infinity Reels. In the 10K Ways series, the studio has released Hypernova 10K Ways, Shamrock Money Pot 10K Ways, 10,000 Wonders 10K Ways and Bananaz 10K Ways.
Other games from the studio include Hypernova Megaways, Tiki Infinity Reels Megaways, The Trolls’ Treasure and Lucky Lady Leprechaun.
Who ReelPlay suits
Why players love it
- The signature Infinity Reels mechanic, which a whole family of slots is built on
- Joint games with major studios, such as Gargoyle Infinity Reels with Yggdrasil
- A UKGC licence confirmed by the register
- The games are easy to find at major operators such as LeoVegas, bet365 and DraftKings
What to keep in mind
- RTP and max win are not listed on the company website
- The studio does not list any licences other than the British one
⚡ Verdict
ReelPlay will suit players who enjoy slots with an expanding grid and unusual mechanics. A good place to start is El Dorado Infinity Reels, the game that launched the series. Fans of lots of ways to win will like Hypernova 10K Ways, and Megaways fans should try Tiki Infinity Reels Megaways.
Where to play ReelPlay slots
You can explore the provider's games and choose a casino to play at in the slots and casinos sections on GamblingShot.
FAQ
1
When was ReelPlay founded?
The studio was founded in 2014 as Chance Interactive and took its current name in 2019.
2
Does ReelPlay have a licence?
Yes. ReelPlay PTY LTD holds UKGC licence 054430-R-330839-004.
3
How many games does ReelPlay have?
According to partners, the studio has more than 40 games.
4
What is Infinity Reels?
It is ReelPlay's signature mechanic, where the grid expands during play. These games are easy to spot by the Infinity Reels label in the title, for example El Dorado, Giza or Money Mariachi.
5
Does ReelPlay only make its own games?
No. The studio also helps independent developers release their games, such as NextGen Gaming and Boomerang Studios.
Where to play Reel Play slots
Casinos from our catalogue that carry this provider’s games. Always check terms and bonuses on the casino page.
